” I urge every one of you to devote at least hundred hours every year, that is two hours every week towards cleanliness. We can’t let India remain unclean any longer. Today, I appeal to everyone, particularly political and religious leadership, mayors, sarpanchs and captains of industry to plan and wholeheartedly engage in the task of cleaning your homes, work places, villages, cities and surroundings. I request your active support and participation in our collective quest to make a Swachh Bharat."